Teeccino
Identify your loyal customers, boost your lifetime value, and play the long game right!
The Company
The Challenge
Though the company has experienced a watershed moment during the pandemic, they are facing challenges in maintaining their market share and staying competitive in an evolving digital landscape.
They aim to understand the market environment and develop data-driven strategies that can help them optimize and grow their brand in India. Second, with an influx of competition in the category and consumers switching brands, they want to dominate their target marketplaces, especially in India, including Amazon Grocery, Jiomart, Flipkart, Bigbasket, Blinkit and Swiggy Instamart. That’s when they turned to SellMetric as part of their e-commerce growth plan.
Data is powerful only if you know where to look and what to do with it. SellMetric takes your data to its most impactful levels to uncover insights. Our E-commerce Intelligence combined with human expertise helps brands zero in on the KPIs that matter to them most, delivering easy-to-understand, effective insights from day one.
The Solution
Market Share Analysis
At SellMetric, we look at everything through the lens of decision-driven data analysis. In the initial phase, SellMetric’s Market Intelligence tool gathered comprehensive data across all major marketplaces and analyzed the Total Addressable Market (TAM) share. This helped the brand identify growth opportunities and potential market segments to target.
Along with that, we analyzed the top category drivers and dissected the product mix by category, competitor, and revenue. This analysis provided valuable insights into the market size, consumer preferences, and competitor landscape.
Using Predictive Analytics, we assessed metrics such as demographic data, customer journey, shopping habits, acquisition channels, and brand-switching customers. This enabled the brand to develop targeted strategies for maximizing market share and expanding in key markets.
Digital Shelf Analytics
At SellMetric, we look at everything through the lens of decision-driven data analysis. In the initial phase, SellMetric’s Market Intelligence tool gathered comprehensive data across all major marketplaces and analyzed the Total Addressable Market (TAM) share. This helped the brand identify growth opportunities and potential market segments to target.
Along with that, we analyzed the top category drivers and dissected the product mix by category, competitor, and revenue. This analysis provided valuable insights into the market size, consumer preferences, and competitor landscape.
Using Predictive Analytics, we assessed metrics such as demographic data, customer journey, shopping habits, acquisition channels, and brand-switching customers. This enabled the brand to develop targeted strategies for maximizing market share and expanding in key markets.
The Result
Within 3 months, the brand saw a substantial lift in market share and organic traffic:
- Share of Search (SOS) grew by 33%
- Category Share increased by 12%
- Valentine’s Day sales rose by 27%
- compared to the previous year.
The brand realized that investing in the right digital shelf solutions is the key to their monumental growth
Customer Satisfaction and Trust
Know what customers boost your ROI and what customers make you lose money across channels, demographics, and segments.
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Satisfaction and Trust
Know what customers boost your ROI and what customers make you lose money across channels, demographics, and segments.
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and Trust
Know what customers boost your ROI and what customers make you lose money across channels, demographics, and segments.
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Trust
Know what customers boost your ROI and what customers make you lose money across channels, demographics, and segments.
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Drive Customer Satisfaction and t
Know what customers boost your ROI and what customers make you lose money across channels, demographics, and segments.
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Recognized As A Leader In The Industry
Explore Our Other Features
Megalan
Understand trends, beat the competition, increase market share, and reduce CAC.
Spectra
Understand trends, beat the competition, increase market share, and reduce CAC.
Spectra
Understand trends, beat the competition, increase market share, and reduce CAC.
Spectra
Understand trends, beat the competition, increase market share, and reduce CAC.
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