LocalLens · Hyperlocal & Q-Commerce

See the shelf — and the sales — store by store.

Hyperlocal commerce moves in minutes, not days — and availability flips store by store, ZIP by ZIP. LocalLens tracks availability, pricing, assortment, and visibility across Instacart, DoorDash, Gopuff, and Uber Eats — by ZIP, store, merchant location, fulfillment node, and delivery zone, depending on how each platform exposes inventory — then connects it to the sales and share it moves, and routes the next-best action before revenue is lost.

ZIP-levelgranularity, by store
Near real-timeavailability & price
One graphsame source of truth
SELLMETRIC · LOCALLENSSee the shelf — store by store, ZIP by ZIP.InstacartDoorDashGopuffUber EatsSame-day networksLocal signalsevents · weather · daypartUnified Commerce GraphOne governed foundation —every store, SKU & signal, resolved.Tracks availability, pricing,assortment & visibilitySales velocity · share ofshelf & search, by ZIPPowered by theAvailability Agent · real-timeLocalLensThe hyperlocal lens — resolved to ZIP,store, dark store & fulfillment node,per SKU, near real-time.Key Account ManagerHey LocalLens, which Instacartstores are out of stock on myhero SKU right now?Revenue Growth ManagerHey LocalLens, where did aretailer break my promo ordrop below MAP?Supply & ReplenishmentHey LocalLens, which darkstores should I replenishfirst this week?Category LeadHey LocalLens, how's myshare of search trendingby ZIP?LocalLens
Why hyperlocal breaks national dashboards

National numbers hide where you're actually losing the sale.

A brand can look fully in stock at the national level and still be dark across hundreds of stores in the ZIP codes that matter most. Quick commerce doesn't move on weekly reporting cycles — it moves on minutes.

Without LocalLens

Availability is a rolled-up average

Hyperlocal lives in a separate console — sampled, lagged, and disconnected from the rest of your commerce data.

  • OOS surfaces after sales are already lost
  • No view below the national or retailer level
  • Retailer-side price & promo errors go uncaught
With LocalLens

Availability is resolved to the store — and tied to sales

Every ZIP, every store, every SKU — monitored continuously, connected to the sales and share it moves, and grounded in the same governed data as the rest of SellMetric.

  • OOS detected in minutes, with the next-best action
  • Visibility by ZIP, store, fulfillment node, and delivery zone
  • Lost sales, price, and share quantified store by store
What LocalLens does

A commercial intelligence layer for hyperlocal — not just an availability monitor.

LocalLens connects local availability, pricing, assortment, and visibility to the sales and share they actually move — then turns that signal into the next-best action before revenue is lost.

Store-level availability tracking

Availability monitored continuously, not sampled, across Instacart, DoorDash, Gopuff, Uber Eats, and more — so emerging out-of-stocks surface in minutes.

Local commercial intelligence

Connect availability, price, and assortment to the commercial outcomes they move — sales velocity, share of shelf and search, and category performance by ZIP and store.

Price, promo & margin monitoring

Catch retailer-side price drops, promo errors, and broken discount stacking store by store, before they quietly erode contribution margin.

Demand sensing by geography

Read demand by ZIP and store — by daypart, weather, and local event — for sharper replenishment, distributor, and assortment decisions.

Next-best action, routed to an owner

LocalLens detects the issue, identifies affected stores and SKUs, recommends the next-best action — prioritize replenishment, alert the account team, or open a ticket — and routes it to the right owner for approval or execution.

Tracked the way each platform exposes it

Availability, pricing, assortment, and visibility by ZIP, store, merchant location, fulfillment node, and delivery zone — resolved to the store, dark store, retailer node, or fulfillment zone, depending on the platform.

Coverage

The hyperlocal networks your shoppers actually use.

LocalLens tracks availability, price, and assortment across the major US quick-commerce and same-day platforms.

+ same-day & emerging networks
How it works

The hyperlocal lens on the Unified Commerce Graph.

The same governed graph that powers your marketplace and retail media views — resolved to ZIP, store, and fulfillment-node granularity. Hyperlocal performance lives in the same source of truth as everything else, not in a separate tool.

01

Ingest

Continuous availability, price, and assortment signals from Instacart, DoorDash, Gopuff, and Uber Eats — per store, per ZIP.

02

Resolve

Signals are matched to your SKUs and resolved into the Unified Commerce Graph at store, node, and ZIP granularity.

03

Detect

Agents watch every store 24×7 — surfacing OOS, price drift, and promo errors the moment they appear, and scoping the sales and stores at risk.

04

Act

Recommend the next-best action — prioritize replenishment, alert the account team, or flag a price error — and route it to the right owner for approval or execution, with a full audit trail.

One graph, two altitudes. The national shelf and the store down the street — the same governed data, available to dashboards, agents, and your warehouse via API.

Availability Agent — watches store-level stock ZIP by ZIP Price Drift Agent — catches retailer-side promo errors store by store Channel Mix Agent — balances spend & inventory across hyperlocal, marketplace, and D2C
LocalLens in action

From an OOS in one ZIP to a routed next-best action — accountable end to end.

When a store goes out of stock, every minute is lost revenue. LocalLens detects it, classifies it, recommends the next-best action, and routes it to the right owner — and the whole path is auditable.

1

Detect

The Availability Agent flags a SKU going out of stock at a DoorDash DashMart in ZIP 94110 — minutes after it happens, not in next week's report.

2

Classify

It separates a true stockout from a delisting or a feed error, and scopes how many nearby stores and ZIPs are affected.

3

Recommend

It recommends the next-best action — prioritize replenishment, alert the account team, or open a ticket — and each recommendation cites the exact stores, SKUs, and sales at risk behind it.

4

Act & measure

With approval, the order is pushed to your systems and the outcome is tracked against the recommendation. Every step is logged and replayable.

What teams use LocalLens for

Built for the teams running hyperlocal day to day.

Protect on-shelf availability

Catch store-level OOS by ZIP before sell-through suffers, then prioritize same-day replenishment and alert the account team instead of waiting for the next cycle.

Defend price & margin

Surface retailer-side price drops and broken promo stacking store by store, before they quietly erode contribution margin.

Plan demand by geography

Read ZIP-level demand by daypart and local event to sharpen distributor, replenishment, and inventory decisions.

FAQ

LocalLens, answered.

Down to the individual store and ZIP code, per SKU — resolved to the store, dark store, retailer node, or fulfillment zone, depending on how each platform exposes inventory. You can roll up to city, region, or national, or drill all the way to a single store on a single platform.

The major US quick-commerce and same-day networks — Instacart, DoorDash, Gopuff, and Uber Eats — with same-day and emerging networks added as your coverage needs grow.

Near real-time. Availability is monitored continuously rather than sampled, so emerging OOS surfaces within minutes — along with the affected stores and SKUs and the recommended next-best action.

LocalLens is the hyperlocal lens on the same Unified Commerce Graph that powers your marketplace, retail media, and digital shelf views. It's one surface over one governed foundation — not a separate tool with its own data.

Both. The Availability, Price Drift, and Channel Mix Agents recommend the next-best action and — within your approval rules — execute replenishment pushes, escalations, and price flags, routing each to the right owner. LocalLens doesn't control a platform's internal demand routing; it surfaces the issue and drives the action you can actually take. Every step is grounded in cited data and fully auditable.

See LocalLens on your categories.

A 30-minute walkthrough mapped to your hyperlocal mix, your priority ZIPs, and the SKUs you can't afford to go dark — no generic demos.