Solutions

Built for how modern commerce actually runs.

From D2C brands launching across marketplaces to global manufacturers operating across continents — SellMetric adapts to the structure of your commerce, not the other way around.

CPG Brands

Run modern CPG commerce across every US retailer that matters.

Consumer goods brands sell through Walmart, Amazon, Target, Kroger, Costco, hyperlocal apps, and direct-to-consumer — at the same time. SellMetric brings retailer-level performance, retail media ROI, and shelf intelligence into one governed view.

Retailer-by-retailer visibility

Sales, share, and growth tracked per retailer — Walmart.com, Amazon, Target+, Kroger, Costco, and beyond.

Retail media ROI in one view

Walmart Connect, Amazon Ads, Target Roundel, and Instacart Ads — measured and optimized together.

Shelf health & availability

Out-of-stock detection across the retailer network — flagged before sell-through suffers.

Category share & competitor watch

Track category share, rank, and competitor activity across every channel where your brand shows up.

Who it's for
CPG e-commerce leaders, brand managers, retail media leads, and category VPs at consumer packaged goods brands selling across mass retailers, hyperlocal, and direct-to-consumer.
🔒app.sellmetric.com/cpg/retailer-performance
Overview
By retailer
Retail media
Shelf health
Category GMV
$12.8M
▲ 9.2%
Avg ROAS
3.62×
▲ 0.18
Share
18.4%
▲ 0.9pp
Retailer
GMV
Share
Availability
Walmart.com
$4.21M
22.4%
98%
Amazon US
$3.86M
19.1%
97%
Target+
$1.94M
16.8%
96%
Kroger Online
$1.42M
14.2%
91%
Instacart
$1.36M
18.6%
87%
D2C & Direct Brands

Run a profitable D2C business across every channel that matters.

Modern direct brands sell on Shopify, Amazon, Target+, hyperlocal commerce apps, marketplaces, and offline — at the same time. SellMetric brings every signal into one view so growth, margin, and brand decisions stop competing with each other.

Unified channel P&L

True contribution margin per channel after ads, fulfillment, returns, and platform fees — not directional dashboards.

SKU-level intelligence

Per-SKU velocity, price elasticity, ad efficiency, and stock cover across every marketplace, in one place.

Growth + margin together

AI agents protect ROAS and inventory while you push for topline. No more growing into losses.

Small team, big operation

Agents automate the routine — bid checks, listing audits, competitor watch — so your team focuses on the playbook.

Who it's for
D2C founders, brand operators, growth heads, e-commerce managers at brands selling across multiple online and offline channels with ad spend between $50K and $5M per month.
🔒app.sellmetric.com/d2c/channel-performance
Overview
By channel
By SKU
Margin tree
Net revenue
$4.82M
▲ 12.4%
Blended ROAS
4.18×
▲ 0.34
Contribution
22.6%
▼ 1.1pp
Channel
Revenue
ROAS
Health
D2C — Shopify
$1.82M
7.10×
strong
Amazon US
$1.41M
4.62×
strong
Target+
$745K
3.81×
watch
Hyperlocal commerce
$850K
2.94×
watch
Modern trade
$312K
at risk
Hyperlocal Commerce

Operate dark-store commerce with the speed it actually demands.

Hyperlocal commerce moves in minutes, not days. Availability flips dark-store by dark-store, region by region. SellMetric watches every ZIP code, every variant, every store — and triggers the right action before sales are lost.

Dark-store availability tracking

Per-ZIP code, per-store, per-SKU availability monitoring across Instacart, DoorDash, Gopuff, Uber Eats and more.

Real-time OOS alerts

Detect out-of-stock events within minutes — alert ops, suggest reroute, and trigger emergency replenishment.

Price + promo monitoring

Catch retailer-side price drops, promo errors, and missing discount stacking before they erode margin.

Demand sensing by geography

Region-by-region demand patterns by daypart, weather, and event — for sharper distributor and TT planning.

Who it's for
FMCG and packaged goods brands, e-commerce ops, key account managers running hyperlocal commerce, hyperlocal, and modern-trade alongside traditional channels.
🔒app.sellmetric.com/hyperlocal/availability
Availability map
By store
Price guard
Promo audit
SKU × store cells
48,210
▲ stable
OOS rate
2.1%
▼ 0.8pp
Active alerts
29
▲ 11
SKU × Region
Stores
OOS
Status
Hydra-1L · Atlanta
412
8
healthy
Cooler-5L · Chicago
386
41
watch
Lite-500 · Los Angeles
298
62
replen now
XL-2L · Dallas
211
4
healthy
Enterprise Retail

Govern commerce intelligence across business units, geographies, and partners.

Large retail organizations don't need another dashboard — they need a governed foundation. SellMetric sits on your existing data warehouse, integrates with your identity and access stack, and gives every team the right view of the same truth.

Bring-your-own-warehouse

Deploy on BigQuery, Snowflake, Databricks, or Redshift — your data, your governance, your residency.

SSO, RBAC, audit-grade

SAML, SCIM, role-based access control, column-level governance, and full audit trails for every action.

Multi-market, multi-entity

Country, brand, and business-unit hierarchies. Currency, calendar, and reporting standards localized per geography.

API-first extensibility

Connect to your existing data stack, BI tools, agent frameworks, and finance systems via REST and webhooks.

Who it's for
Heads of digital commerce, CIOs, CDOs, data platform leaders, and revenue operations at large retailers, CPG corporates, and consumer enterprises with global footprints.
🔒app.sellmetric.com/admin/governance
Workspaces
Access
Lineage
Audit log
Workspaces
42
▲ 3
Users
1,284
▲ 47
Datasets
186
▲ stable
Workspace
Region
Users
Status
Americas · E-commerce
us-west-2
312
healthy
EMEA · Retail Media
eu-west-1
194
healthy
NA · Brand HQ
us-east-1
428
healthy
LATAM · Marketplace
sa-east-1
156
scaling
Global Manufacturers

One commerce intelligence layer across every market you operate in.

Manufacturers operate across dozens of markets, hundreds of partners, and thousands of SKUs. SellMetric unifies the e-commerce signal across regions while respecting local data residency, partner contracts, and reporting standards.

Global rollup, local nuance

Standardized KPIs across markets, with local currency, channel mix, and partner structures preserved.

Distributor & partner visibility

Sell-in, sell-out, sell-through across distributors and online partners — with attribution to where demand actually closes.

Brand health by market

Track category share, rank, and review-driven sentiment for every market — comparable across geographies.

Data residency, by design

Deploy in-region for GDPR, CCPA, and other localization requirements without giving up global rollups.

Who it's for
Global e-commerce leaders, regional GMs, brand finance, and category VPs at multinational manufacturers managing dozens of markets and hundreds of trade partners.
🔒app.sellmetric.com/global/markets
Markets
Partners
Sell-through
Share trend
Regions live
12
▲ 2
US GMV
$1.42B
▲ 8.6%
Avg share
18.4%
▲ 1.2pp
Region
GMV
Share
Trend
West Coast
$386M
22.1%
▲ 1.6pp
Southeast
$184M
18.4%
▲ 2.4pp
Northeast
$262M
14.2%
▼ 0.3pp
Midwest
$142M
16.8%
▲ 0.9pp
Other use cases

And the cross-functional teams that operate alongside.

SellMetric isn't only for a single function — it's the shared intelligence layer every commerce team relies on, from marketing and brand to performance, research, finance, supply, and data.

Sales & Marketing

Overall market sizing, brand distribution, shopper trend analysis, and brand-growth tracking — so marketing leaders know where to play and how to win share.

Marketing intelligence →

E-commerce & Brand

Share of search, shelf intelligence, on-shelf availability, ratings & reviews, and brand-protection monitoring across every retailer where you show up.

Business monitoring →

Performance Marketing

Advertising and marketing automation, ACoS and ROAS optimization, profit-and-loss analysis, and workflow alerts — to scale spend without scaling waste.

Automation →

Research & Analytics

Customer lifetime value, satisfaction deep-dives, and order-by-region analysis — turning raw commerce signals into the insight behind every decision.

Customer insights →

Category & Merchandising

Pricing elasticity, assortment gaps, competitor moves, and category share — for the teams who decide what to launch, where, and at what price.

See merch workflows →

Finance & FP&A

Channel-level contribution margin, ad-spend reconciliation, and forecast-vs-actual variance — sourced directly from governed commerce data, not exports.

See finance workflows →

Supply & Operations

Demand sensing by channel and region, stock cover by store, and lead-time-aware replenishment recommendations — ready for your S&OP cadence.

See supply workflows →

Data & Engineering

A fully-managed commerce data warehouse with auto-synced marketplace data and native data-lake and BI integration — one governed source of truth for every team.

Data warehousing →
The decision spine

Whatever the vertical, the path from signal to action is the same.

SellMetric standardizes the loop — so every team, in every market, operates on the same governed intelligence.

01

Connect the signals

Marketplaces, ads, web, ERP, distributors, reviews, competitors — one governed foundation.

02

Detect what changed

Agents watch every SKU, store, keyword, and placement. Anomalies surface before they hurt.

03

Recommend the action

Grounded recommendations cite the exact data and the expected impact. Humans approve.

04

Execute & report

Push back to the source system. Track outcomes against the recommendation. Close the loop.

Start with your vertical

Pick the way commerce runs in your business — and see SellMetric shaped to it.

Our team will tailor the demo to your channel mix, geography, and reporting structure. No generic walkthroughs.