Resources

Insights, guides, and benchmarks for commerce leaders.

Reports, deep-dive guides, and original research on how modern commerce teams measure, decide, and operate at scale.

Latest content

Recent insights from our team and customers.

Filter by category to find what's most relevant to your role and stack.

REPORT

State of Commerce Intelligence 2026: agent adoption and operating benchmarks.

How modern commerce teams are restructuring around AI agents — with patterns on adoption, governance, and outcomes.

GUIDE

The buy-box recovery playbook every marketplace seller should run.

A step-by-step framework for detecting buy-box loss, classifying the root cause, and routing the fix — within five minutes.

CUSTOMER STORY

How Coca-Cola Bottlers Japan operates commerce on SellMetric.

From category visibility to AI-driven recommendations — how a global beverage business unified its commerce intelligence.

GUIDE

Incrementality vs. ROAS: the retail media measurement guide.

Why traditional ROAS misleads — and how to set up test-and-control measurement that actually tells you what's incremental.

WEBINAR · ON-DEMAND

Building AI agents for commerce: governance, grounding, and going live.

A live walkthrough of how enterprise teams are putting commerce agents into production — with the governance frameworks that make it safe.

ENGINEERING

How we built the Unified Commerce Graph on BigQuery.

The architecture decisions behind grounding 14 production agents in a single governed data foundation — with citation, lineage, and replay.

GUIDE

The hyperlocal commerce availability playbook for FMCG teams.

How leading FMCG brands operate against 4-minute OOS SLAs — and what to set up before peak season hits.

REPORT

US D2C commerce benchmarks: 2025 in review.

Channel mix, ROAS bands, contribution margin, and ad-efficiency patterns across the US D2C category.

WEBINAR · ON-DEMAND

From dashboards to decisions: rethinking commerce operating models.

A panel of commerce leaders share how they restructured their teams around agents, governance, and outcome measurement.

GUIDE

How to size your category and spot whitespace before competitors do.

A practical framework for overall market sizing, subcategory deep-dives, and finding high-search, low-supply whitespace to prioritize new products.

GUIDE

The digital shelf metrics that actually predict revenue.

Why share of search, shelf intelligence, on-shelf availability, and review velocity move the number — and how to monitor all four in one view.

GUIDE

Cutting ACoS without cutting sales: a bid and dayparting playbook.

Eliminate wasted clicks, harvest converting keywords, and use dayparting to run ads during peak hours — lifting ROAS while protecting topline.

From insight to action

The intelligence layer behind these guides.

See how leading commerce teams put SellMetric to work — and what it would look like in your business.