SellMetric Platform

The commerce intelligence layer for AI-ready decisions.

SellMetric connects fragmented commerce data across marketplaces, retail media, D2C, hyperlocal, ERP, pricing, availability, content, reviews, and competitor signals into one governed foundation for dashboards, APIs, Gen AI, and agentic workflows.

Built on
app.sellmetric.com / platform / architecture
LIVE · ingestion active
01 · Commerce signals
AmazonMarketplace
WalmartMarketplace
Target+Marketplace
ShopifyD2C
Retail MediaAds
HyperlocalQ-Comm
ERP / POSOps
PricingSignal
AvailabilitySignal
ContentPDP
ReviewsVoice
CompetitorMarket
SellMetric Unified Commerce Graph
02 · Foundation
Ingest
Connectors
Normalize
Identity · SKU
Resolve
Semantic graph
Govern
Lineage · RBAC
03 · Activation
Dashboards
Executive · ops · BI
APIs
REST · GraphQL · SDKs
Gen AI
Grounded answers
Agents
RCA · workflows
Governed by design Lineage · RBAC · audit · regional residency
Platform architecture

From fragmented commerce signals to governed intelligence.

SellMetric ingests every meaningful commerce signal, normalizes it into a unified graph, and exposes it to the dashboards, agents, and downstream systems that drive execution.

Layer 01
Commerce Signals
12+ source families
AmazonMarketplace
WalmartMarketplace
Target+Marketplace
Shopify · D2CDirect
Retail MediaAds
HyperlocalQ-Comm
ERP / POSOperations
PricingSignal
AvailabilitySignal
Content · PDPCatalog
ReviewsVoice
CompetitorMarket
Layer 02
Data Foundation
Ingest · normalize · resolve
Ingestion
Native marketplace, ads, ERP, and POS connectors
Normalization
Standardized schemas across channels and regions
Identity Resolution
SKU, brand, channel, and campaign linkage
Governance
Lineage, RBAC, audit, and regional residency
Layer 03 · Core
Unified Commerce Graph
AI-ready semantic layer
SKU · Channel
Catalog and channel relationships
Campaign · Inventory
Ad and stock context, joined
Price · Reviews
Market signal and customer voice
Competitor · Region
Market and geographic awareness
Layer 04
AI + Agents
Grounded in the graph
Gen AI Answers
Natural language Q&A with cited sources
RCA & Recommendations
Drivers, impact ranking, suggested action
Workflow Agents
Detect, recommend, approve, execute, report
Approval Routing
Human-in-the-loop guardrails by default
Layer 05
Business Applications
Where teams actually work
Executive dashboards
Operating view
Gen AI answers
Cited responses
Agentic workflows
Cross-channel
APIs
REST · GraphQL
BI tools
Warehouse sync
Alerts
Slack · email · webhook
Data Foundation

Bring every commerce signal into one governed foundation.

Commerce data lives in a dozen consoles, half a dozen APIs, and a stack of spreadsheets. SellMetric ingests, cleans, normalizes, and governs all of it — so every downstream workflow draws from the same source of truth.

Normalize marketplace data across Amazon, Walmart, Target+, D2C, and hyperlocal into shared schemas.
Resolve SKU and catalog identity across channels, variants, regions, and external taxonomies.
Connect ad, inventory, pricing, and content signals into joined business context.
Prepare data for AI workflows with semantics, lineage, and quality scoring built in.
Create a reliable source of truth that every team — and every agent — can build on.
app.sellmetric.com / platform / data-foundation
A
Amazon
Marketplace
W
Walmart
Marketplace
F
Target+
Marketplace
S
Shopify
D2C
RM
Retail Media
Ads
HL
Hyperlocal
Q-Comm
ERP
ERP / POS
Ops
PR
Pricing
Signal
AV
Availability
Signal
CN
Content
PDP
RV
Reviews
Voice
CP
Competitor
Market
Governed commerce foundation
Normalized · resolved · lineage-tracked · AI-ready
12+
Source families
Per-SKU
Resolution grain
Streaming
Refresh mode
app.sellmetric.com / platform / commerce-graph
Graph · 2.4M nodes
Commerce Graph SKU 142K Channel 12 platforms Campaign 8.4K active Inventory Real-time Price Hourly sync Reviews All sources Competitor Market view Region Global
Unified Commerce Graph

One graph that understands how commerce actually works.

SKUs sell on channels. Channels run campaigns. Campaigns lift inventory. Inventory triggers price moves. Reviews swing buy boxes. Competitors shift the whole landscape. The Unified Commerce Graph is the semantic layer that holds all those relationships in one place.

Connects fragmented signals into business context every team can act on.
Resolves product, brand, channel, campaign, and market relationships with high-confidence identity.
Creates a governed semantic layer for AI agents and business users alike.
Lets every downstream workflow — dashboards, APIs, Gen AI, agents — use the same trusted context.
Gen AI Layer

Ask commerce questions in plain language. Get grounded answers.

Gen AI is only as good as the data it's grounded in. SellMetric's conversational layer is wired directly into the Unified Commerce Graph — answers come back cited, traceable, and tied to the same numbers your dashboards show.

Why did revenue drop in Atlanta this week? Which SKUs are losing buy box and why? Where should we shift retail media budget? Which PDPs need content action before the campaign? What changed versus competitors this week?

Every answer comes back with cited sources from the foundation — so users can trust the response and trace it back to the underlying signals.

app.sellmetric.com / ask
Gemini · grounded
U
Why did revenue drop in Atlanta this week?
AI
Revenue in Atlanta fell 18% week-over-week, driven by three factors:
  1. Buy box loss on 12 high-velocity SKUs after a competitor undercut prices by ~8%.
  2. Stock-outs in 4 dark stores covering 38% of demand in the region.
  3. Reduced retail media spend on Sponsored Brands after auto-pacing triggered yesterday.
Answer grounded in 4 sources · 2.1s
marketplace.amazon_us inventory.dark_stores ads.sponsored_brands competitor.pricing
Ask about SKUs, channels, campaigns, regions, or competitors…
Generative AI · Cataloging

And generate catalog content — grounded in the same data.

In partnership with Google Gemini, SellMetric turns structured commerce data into approval-ready listing content and benchmarks it against your top competitors — so content operations move at the speed of the shelf.

Built for Content & Creative Product Listing & Catalog Performance Marketing & Brand

SEO content generation

Auto-generate SEO-optimized titles, bullet points, and descriptions from structured product data.

Listing benchmarking

Benchmark product listings against top competitors and surface instant, prioritized improvements.

Localized variants at scale

Create platform-specific and localized content variants across every marketplace, automatically.

Faster go-live

Reduce content go-live time with approval-ready catalog generation, governed end to end.

app.sellmetric.com / agents / workflows
14 agents · running
01
Detect
02
RCA
03
Recommend
04
Approve
05
Execute
06
Report
Reorder 18 SKUs · $94K projected revenue protection
Awaiting approval · Supply ops · ETA 24h
Rebalance ad budget · Bangalore region
+8% to Sponsored Products · -5% to Display
Retail Media $32K
Flag price violations · 32 stores · West Coast
Auto-rolled to compliance · 14:08 ET
Pricing $112K
Rewrite PDP content · 24 SKUs · AI-readiness
Draft ready · pending content team review
Content $58K
Agentic Workflows

Turn intelligence into coordinated operational action.

SellMetric agents don't just talk. They detect issues, run root-cause analysis, recommend the next action, route to the right human for approval, execute across connected systems, and report back on outcomes — all grounded in the same governed foundation.

Reorder low-stock SKUs with projected impact and supplier-aware lead times.
Rebalance ad budget across regions, formats, and channels based on real-time efficiency.
Flag price violations and route to compliance with full evidence and audit trail.
Rewrite PDP content with AI-shopping-ready copy, attributes, and structured data.
Generate executive briefs and alert regional teams with the context they need to act.
Unified Dashboard

One operating view across commerce, media, and execution.

Revenue, ROAS, availability, buy box, content health, competitor movement, and AI recommendations — in one operating view. Dashboards aren't the whole platform; they're one application built on top of the foundation.

Executive overview with revenue, ROAS / TACoS, availability, and buy box at a glance.
Operational depth on content health, competitor movement, and regional performance.
AI recommendations surfaced inline — not in a separate tab.
Shared context across commerce, media, supply, and finance teams.
app.sellmetric.com / dashboard / executive
LIVE
Executive Overview
Last 30 days · all channels · all regions
30d All channels
Revenue
$128.7M
▲ +12.4%
ROAS / TACoS
4.8× / 11.2%
▲ +0.4×
Availability
92.4%
▼ -1.8 pts
Buy Box
87.3%
▲ +2.1 pts
Performance · 30 days
Revenue
ROAS
AI Recommendations
3 ACTIVE
!
Buy box loss · 12 SKUs
Competitor undercut · US
$84K
Stock gap risk · 18 SKUs
Bangalore · 14d coverage
$184K
i
Reallocate $32K ad spend
Sponsored Products · IN
+18%
api.sellmetric.com / v1 / commerce-graph / query
REST
GraphQL
Webhooks
SDKs
1# Query the unified commerce graph
2POST /v1/commerce-graph/query
3Authorization: Bearer $SM_API_KEY
4
5{
6 "entity": "sku",
7 "filters": { "region": "BLR", "channel": "amazon_in" },
8 "signals": ["buy_box", "price", "inventory"],
9 "window": "7d"
10}
200 OK · 142 SKUs returned latency 87ms
APIs & Integrations

Connect SellMetric to the systems your teams already use.

REST, GraphQL, webhooks, and SDKs — alongside warehouse sync to BigQuery, Snowflake, and Databricks. The same Unified Commerce Graph is available wherever your data and engineering teams already work.

GC
Google Cloud
Platform
BQ
BigQuery
Warehouse
Snowflake
Warehouse
DB
Databricks
Warehouse
a
Amazon Ads
Source
W
Walmart
Source
F
Target+
Source
S
Shopify
Source
SF
Salesforce
ERP
#
Slack
Alerts
in
Looker
BI
IC
Instacart
Hyperlocal
Enterprise controls

Enterprise controls built into the platform layer.

Security, governance, extensibility, and deployment patterns designed for global commerce teams with regional compliance, sensitive data, and complex approval flows.

Security

SSO and SAML, encryption at rest and in transit, private networking via VPC peering, and full audit logs.

SSO · SAML AES-256 Audit logs

Governance

RBAC, lineage tracking, approval workflows, and full agent traceability — every action explained, every change reversible.

RBAC Lineage Approvals Traceability

Extensibility

REST and GraphQL APIs, SDKs, webhooks, warehouse sync, and custom connector tooling for sources we don't ship native support for.

REST · GraphQL Webhooks SDKs Custom connectors

Hybrid Deployment

Google Cloud-native by default, with VPC peering, private cloud patterns, and regional data residency for global compliance.

Google Cloud VPC peering Private cloud Regional residency
Platform proof

Built with trusted partners. Used at commerce scale.

SellMetric is built on Google Cloud and Gemini, partnered with the platforms commerce teams actually run on, and trusted by brands and agencies operating across global markets.

G
Cloud foundation
Google Cloud Marketplace & Gemini workflows

Native Google Cloud deployment, Gemini-powered Gen AI workflows, and direct availability through Google Cloud Marketplace for streamlined procurement.

Vertex AI BigQuery Gemini
Startup support
Google for Startups Springboard

Selected into Google's startup acceleration program, with direct access to Google engineering and AI infrastructure expertise.

Cohort partner
Marketplace partner
a
Amazon Ads Advanced Partner

Recognized Amazon Ads partner with deep API integration across Sponsored Products, Sponsored Brands, and DSP.

Advanced tier
Retail media
W
Walmart Connect

Direct integration with Walmart Connect for retail media planning, execution, and measurement.

Integrated partner
Hyperlocal commerce
I
Instacart Ads Integration

Native integration with Instacart Ads — pricing, availability, and sponsored placement intelligence across the largest US hyperlocal grocery network.

Channel partner
Customer scale
8,000+
Brands across modern commerce

From global beverage and CPG to footwear, agencies, and digital-first DTC.

Global · multi-channel
8,000+
Brands using SellMetric across global commerce
$320M+
Ad spend managed through the platform
12+
Source families ingested out of the box
14
AI agents covering commerce, media, content, ops
Get started

Build the foundation your AI commerce workflows need.

Unify fragmented data, activate AI workflows, and give every team the same trusted commerce context.